I am a real sceptic on the potential value of these type of ‘Speed Dating’ seminars where organisers attempt to match buyers with suppliers. I presented iConcertina Creative in a 30 minute slot yesterday talking about Online: not just Marketing’s domain. Take our online survey which gives you a taste of […]

I must receive close to a dozen appeals a month from charities…..somewhere along the line I must have forgotten to check the data protection box… so they all come spilling through the letter-box and pile up at the front door. I can recognise them and it may sound really harsh and uncaring […]

In previous posts, I questioned whether PR companies actually do take notice of blogs… or whether they even understand them?
Interestingly enough, I conducted my very own experiment on brand terrorism. Although the war waged on Land Rover harvested great result, I still am yet to hear back from Land Rover’s PR manager […]

I was invited to discuss Academic Blogging recently at Queen Mary’s College London.
I focussed the main part of the presentation on the difference in approach to blogging between business and academia. It is clear that whilst business has been reacting to it as a disruptive technology, there are many researchers who […]

As this is my very first blog I was happily surprised at how simple and easy it was. Although I work with new technologies everyday and should have more faith, I still find I am a little hesitant in approaching them unless I know I have spare time to […]