Archive for July, 2005
The Blogosphere Rules are about Credibility and Reputation
0 CommentsThere has been some debate about whether the traction Jeff Jarvis received with his Dell Blog Campaign is down to Jeff being an A List blogger.
As Neville Hobson and Shel Holtz commented on their podcast #50 - I am not an A-List blogger, so how have I gained a daily readership […]
Incentivisation or False Advertising?
0 CommentsWe’ve all wondered about it. We’ve all intercepted a special offer delivered via a myriad of mediums. We are bombarded by direct mail, advertisements on line, tv, radio and in print, and via email.
My inbox gets filled daily with such special offers that somehow never ever apply […]
My First Podcast Interview!
0 CommentsI am famous! Neville Hobson and Shel Holtz are leading the way in analysing the impact that new media (blogging. podcasting etc etc) has on the way big brands communicate. Shel and Neville broadcast their 50th Podcast yesterday! Its called For Immediate Release: The Hobson and Holtz Report. They interviewed me […]
Mugabe, online brands, and Cybersquatting
0 CommentsWe’ve all seen the recent images of bulldozers tearing through walls and driving thousands of people homeless in Harare. It made me realize the old claim, that domains (dot coms especially) are a lot like real-estate, still holds true today.
Mugabe’s campaign – promoted by the government as “Murambatsvina”, or “drive out […]
Taking Land Rover Online - past the online brochure (that is)!
0 CommentsYou will remember that I justified the birth of this blog by explaining that the advent of the personal web platform was undoubtedly a disruptive technology and for me to understand it I needed to learn its rules… the hard way…. by getting out there and blogging… pushing my comment past […]
Land Rover’s Opportunity
0 CommentsThanks to Neville for picking up my campaign : he has articulated Land Rover’s opportunity so well… Have a read…..
Note: Originally posted at SmartApps
land rover, smartapps
Cost and Risk: a case for tailored software
0 Comments I found an old text book which I studied in 1990 in my first year of Accounting Information Systems and found a chapter on the pros and cons of Custom Solutions versus ‘off-the-shelf’ packages.
The advantages of Custom Solutions are unchanged and are obvious: No compromises : you get exactly […]
7-7 : Online saved the day.
0 Comments7-7 was a tragic day for London - no doubt. A friend and associate of mine, Joel Cere, talks about his day - I was fortunately safely in the office at the time the havoc was reeked so I avoided the sense of panic and confusion by turning online.
I recently criticised […]
Won the battle, but not the war: Software Patents in Europe
0 CommentsRob has been bravely waging a war on the European Software Patent Directive: all info can be found on his blog Open Ideas Register.
I am ashamed not to have been engaged in this struggle to-date, ( it really impacts my chosen domain) but am pleased that the first round of […]
Online: Letting the side down: Olympic 2012 bid
0 CommentsI have to confess that we were all huddled around the radio in the office yesterday at 12:45 eagerly awaiting the news on 2012. The irony: we are an online business and you could rather expect us to be glued to our browser screens. Ashamedly, I had a […]
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