Archive for July, 2008

Media Week reports (1/7/08) that by next year, the advertising expenditure forecast (current prices) on internet will be £4,055m higher than newspapers with £3,950m. Magazines will be £1, 476m enabling print to retain their historical chief advertising expenditure lead, just, but not for much longer instincts predict.

advertising expenditure, internet, magazine, Media Week, newspaper

Went to the Online Marketing & Media08 Show is Islington a few weeks back and attended a panel discussion; Adriana Lukas, Al Tepper, and James Cherkoff were presenting biggest blunders in social media over the past few years and key lessons learned from them.
You could tell that it was the end of the day. […]




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