At the recent Web 2.0 Expo Clay Shirky’s talk raised some interesting questions about the future of media. Play the clip:

He warns:
It takes time to adjust, as we did from the gin haze that settled into the industrial revolution. In our times, for the last fifty odd years, we’ve all been watching TV during our spare time or rather as our ‘cognative surplus’.
However, we’ve had the time to adjust and NOW is the time to be included.
We now will stop being passive and start to deploy. (AKA we can all individually do something)

Media targetted at you that doesn’t include you isn’t worth anything.

Watch out TV!