Last week, the UK’s office of communication released research on social networking’s attitude, behaviour and use. To download the full report, please visit there site here.
Included are the types of users:
Alpha Socialisers (minority)
Attention Seekers (some)
Followers (most)
Faithfuls (most)
Functionals (minority)
and the non users fall in to these stereotypes:
Safety Fears
Lack of technical experience
Intellectual rejecters
Which one […]

Once again I’m going to point you in the direction for a very useful and up to date summary of what is available online in the social media video arena. Please visit mashable for the update here.

mashable, Video

Our MD, Adrian Melrose today was part of the line up at Screen International’s Film Future Summit.
Adrian was there to share his experience particularly in social media for promoting films. Content remains king. If it’s a good product, ‘word of mouth’ will spread the good news like wildflower. If you […]

Apologies for the delay in commenting on the talks we heard at London’s Internet World, but at last the opportunity has arisen to jot down some perceived wisdom and pass it on.
The speakers we enjoyed listening to - who had real news and views to impart - were Ashley Friedlein (CEO of E-consultancy.com) and Loic […]

It is wonderful to see the cross-over of media from online to print – as the words of ‘paperless world’ reverberate across the world wide web with a sarcastic laugh in my head. By publishing a book, we feel it reaffirms the blogging medium’s acceptance if not nearing maturity.
These blogs that are printed […]

Wonder if you spotted the winners of The Weblog Awards™ announced on Monday earlier this week, March 12.
The winners are a wonderful cross section of popular, new, large, small, private and public blogs highlighting the variety and many uses of blogging.
Category nominations were made voluntarily by members of the general public […]

Must be after the weekend, as I was reading the Sunday papers and came across a rather interesting financial blog success story plastered across the front page of The Sunday Times:
“I blog, therefore I am £70,000 richer”
“Less than six weeks after starting to write about downshifting from London to rural Northumberland, a mother of three […]

I’ve been reading the trades again – but this is London and that’s what a commute is made for - selecting to avoid iPod ear pollution, I go for the magazines to pass the time, pressed up or squashed in with random strangers on London’s buses and trains.
Without ROI on marketing spend, the board room […]

I’m not a fan of the Super Bowl and in truth I don’t think the majority of Europeans are. However, this year the sporting cum TV event that grips a continent had a new and broader twist. Often used as the launch pad for new TV advertising (think Bud’s croaking frogs, Apple’s ‘1984’), […]

This New Year’s trade press is full of the rise and merits of business blogs and advice on blogging. We present a summary.
According to e-consultancy’s interview with Anil Dash, of Six Apart fame (the company behind popular blog platforms Movable Type, Vox and TypePad), blogging has by no means peaked and we haven’t seen […]