Archive for the 'Land Rover' Category
The Blogosphere Rules are about Credibility and Reputation
0 CommentsThere has been some debate about whether the traction Jeff Jarvis received with his Dell Blog Campaign is down to Jeff being an A List blogger.
As Neville Hobson and Shel Holtz commented on their podcast #50 - I am not an A-List blogger, so how have I gained a daily readership […]
Taking Land Rover Online - past the online brochure (that is)!
0 CommentsYou will remember that I justified the birth of this blog by explaining that the advent of the personal web platform was undoubtedly a disruptive technology and for me to understand it I needed to learn its rules… the hard way…. by getting out there and blogging… pushing my comment past […]
Land Rover’s Opportunity
0 CommentsThanks to Neville for picking up my campaign : he has articulated Land Rover’s opportunity so well… Have a read…..
Note: Originally posted at SmartApps
land rover, smartapps
A blog that casts a shadow over the Land Rover Brand.
0 CommentsNeville Hobson talks about PR Week’s feature on Reputation Management questioning whether Blogs cast a shadow. In it he quotes, Mark Rogers, of Market Sentinel “PROs must realise more consumers find a company through Google than going straight to its homepage, and that’s where they will see blogs mentioning […]
Can Land Rover’s PR Company spell BLOG?
0 CommentsIn previous posts, I questioned whether PR companies actually do take notice of blogs… or whether they even understand them?
Interestingly enough, I conducted my very own experiment on brand terrorism. Although the war waged on Land Rover harvested great result, I still am yet to hear back from Land Rover’s PR manager […]
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