Archive for the 'Online Marketing' Category

Just in case you thought you’d seen this before, this tool comes from the Internet -World site - Thanks.

blog, buzz, Internet World

The British are now sending in excess of ONE BILLION texts per week. This is 25% more than this time last year and the same as a whole years worth in 1999!
There are so many tools and applications now available for SMS. I can SMS from skype on my computer and recipients reply […]

It was folklore. Revenue from online ‘would surpass’ off line. And now it is very real. Google’s advertising revenue was larger in Q3 2007 than ITV’s. People paid for more sponsored links than 30 second commericals on prime time TV.
Read times online article that broke the news here.

commericals, Google, ITV, revenue, […]

And the winner is Flickr

Have you received this email? Act now and move your images or lose them on 18th October - a month away.
A lovely polite notice from Yahoo straight to my inbox. What good sense for the business to condense and concentrate on their successful, more consumer regognised asset and service. […]

Apologies for the delay in commenting on the talks we heard at London’s Internet World, but at last the opportunity has arisen to jot down some perceived wisdom and pass it on.
The speakers we enjoyed listening to - who had real news and views to impart - were Ashley Friedlein (CEO of E-consultancy.com) and Loic […]

“Universal McCann conducted research across 21 global markets. It claims that Asian markets are driving adoption, with China and South Korea leading the way in actively creating content and socialising online.” To read the full article on brandrepublic, follow this link.
This does perhaps add credibility to the claim that we didn’t support (!) that […]

Friends of the pop queen Lily Allen have rushed to her rescue at her profile page on the MySpace site. Lily posted a blog complaining that she feels “fat and ugly”. Her fans reacted prompty telling her to get real! This is pure UGC - the ultimate - where people can […]

Marketing 9th May 2007 edition revealed the most loved and hated brands from an annual online poll of 2500 UK residents by Joshua G2. We thought we’d bring the online shopping category results to your attention:
Most Loved Online Shopping Brands
Amazon; 38.9%
eBay; 32.4%
Argos; 5.8%
Tesco.com; 5.6%
Lastminute.com; 3.2%
Most Hated Online Shopping Brands
eBay; 17.8%
Tesco.com; 12.7%
Carphone Warehouse; […]

If you’d like to find out who is the best of the best on line, go to the webby award winners site where 100 winners and their runners up are revealed.
We like the webby’s as they compare sites by sector - so you can compare ‘apples with apples’ - as well as many other individual […]

We recently undertook informal research of the FTSE 100 companies and found that none of the listed companies has a blog at the corporate level (or at least not easily found).
Granted their brands may have *consumer-oriented, open communication platform tools of engagement, but we were surprised that, despite the media buzz, there still doesn’t appear […]




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